ORGANIZATIONAL CORE COMPETENCE AND COMPETITIVE ADVANTAGE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
This study focused on the strategic role of core competencies on competitive advantage as applied by CIC General Insurance Company in Nigeria. CIC General Insurance Company Limited can be used as a case study in successful turn-around strategy. In 2005, the company was among the bottom ten companies in the insurance industry in terms of market share and profitability. Despite advice from consultants that it was impossible to become self-sustaining without selling its stake to another company, CIC General was able to shift to be the top company in offering General Insurance by 2012. This rapid change of fortunes in a short period of time was down to the company focusing on the advantages it had in the industry and banking on them. The researcher was curious to find out on what advantages the company had that enable this rapid turn-around. The first step was to identify what the company considered to be core competencies. The second step was to find out whether the identified core competencies are used by CIC General Insurance to gain or achieve a competitive advantage. CIC General Insurance is the top general insurance provider in terms of market share and premium income. This is a sharp contrast from 5 years ago when it was among the bottom companies in the insurance industry. A number of international and local studies had been done to try and find out the link between core competencies and competitive advantageThese two theories informed what the researcher was trying to find out. The study was conducted using a case study analysis of the company. Data was collected through interview guides to the key managers in charge of strategy and cooperative societies account management as well as through secondary data collected through the company’s financial statements and data on the company’s website. Data analysis was done using content analysis where qualitative data was coded and converted into quantitative data for tabulation and analysis. The study concluded that CIC General Insurance was able to utilise its key core competence of being linked to the S.A.C.C.O.s to gain an upper hand in gaining an extended reach to its customers. The cooperative movement is used by the company to market and distribute its wide range of products to their large number of members. Due to the high interest rates in the country, S.A.C.C.O.s have gained popularity and tend to recruit a lot of members. Organisations are also forming company based S.A.C.CO.s for their employees. Since CIC General Insurance is the only cooperative insurer in Nigeria, this becomes a key attribute that gives them an edge over its competitors. The core competencies were divided into three, namely, market access competencies, functionality based competencies and integrity based competencies. CIC General has been able to leverage on the first two to gain an upper hand. Michael Porter listed a differentiation strategy as a way of gaining competitive advantage on rivals. CIC General Insurance has utilised this strategy as it has a unique distribution channel that cannot be imitated by competitors. The study therefore concluded that by finding its core competency and leveraging on it, then it becomes possible for a company to gain sustainable competitive advantage.
Related Project Materials
STATISTICAL ANALYSIS OF INFANT MORTALITY RATE
ABSTRACT
This study is to carry out statistical analysis of infant mortality rate in Kogi state from the period of 2006...
ANALYSIS OF PRINCIPALS’ MANAGERIAL COMPETENCIES FOR EFFECTIVE MANAGEMENT OF SCHOOL RESOURCES IN SECONDARY SCHOOLS
ABSTRACT
This study analyses Principals’ managerial competencies for effective management of school reso...
THE EFFECT OF E-LEARNING ON HIGHER EDUCATION IN NIGERIA
ABSTRACT
This study primarily focus on how effective the use of E-learning has been on higher education...
RELATIONSHIP BETWEEN TEACHERS SELF- EFFICACY APPLICATION PACKAGE AND CLASSROOM PRACTICE IN SENIOR SECONDARY SCHOOLS TEACHERS IN ZARIA METROPOLIS, KADUNA STATE NIGERIA
ABSTRACT
This research focused on the relationship between teachers’ self-efficacy application package and classroom practices in s...
PREVALENCE AND ANTIMICROBIAL SUSCEPTIBILITY PROFILE OF BACTERIAL ISOLATES FROM CASES OF BACTERIURIA IN ABUJA AND ENVIRON
ABSTRACTS
Urinary tract infections (UTI) are systemic infections that pose great problem to the health care delivery system worldwide. Mo...
THE PHYSICO-CHEMICAL AND ANTIOXIDANT PROPERTIES OF CULINARY HERBS AND LOCAL SPIES
Abstract
a comparative study was done on the ph...
A CRITIQUE OF THE MORAL AND RELIGIOUS NIHILISM IN THE PHILOSOPHY OF FREIDRICH NIETZSCHE
Background Of The Study
Throughout the history of philosophy, and especially in modern philosophy of c...
IMPACT OF TOP RANK HOTELS PROFITABILITY THROUGH ADVERTISING IN N.T.A. ENUGU.
Background of the Study
The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and the...
EVALUATON OF CURRENT TECHNIQUES IN DIAGNOSES OF HUMAN IMMUNODAFICIENCY VIRUS (HIV)
ABSTRACT
A study was carried to ascertain the potency of some techniques used in diagn...
EFFECT OF CASHLESS POLICY ON THE NIGERIAN ECONOMY
BACKGROUND OF THE STUDY
The recent evolution of technology for financial transactions poses interesting questions for po...
